01 The One Binary Watches
Since 2001 THE ONE has not only been an innovator in modern watch styles and fashion. they have changed the signs of the time as they evolve. In creating THE ONE watches they created an evolution – a logical development towards reading and perceiving time.
Instead of following tradition and using sexagesimal time THE ONE watches show time in a binary format – the initial time reading system for all computers. Simply said: it all comes down to the numbers 0 and 1. Small numbers that opened a whole new world of precision, perfection and individuality for unique people everywhere in the world. Today THE ONE is market leader in LED technology for watches.
With the introduction of their analog and LCD watches they have simply expanded their brand philosophy even further by incorporating precision, design, perfection and variety.